Jamaica's sprint legend Usain Bolt (centre) shares a photo opportunity with Red Stripe’s Head of Commerce, Sean Wallace (left) and Managing Director, Daaf van Tilburg during the event's launch.
(Photos: Contributed)
As the excitement surrounding the Paris Olympics surges within the hearts and minds of Jamaicans across the globe, beer giant Red Stripe launched its “Guh Fi Gold and Glory” Olympics campaign, with track & field legend Usain Bolt to serve as its brand ambassador.
Through this campaign, Red Stripe will send 10 lucky Jamaicans to Paris, France to cheer on the country’s athletes. From community engagements, countless giveaways, to a partnership with the incomparable Bolt, Red Stripe is set to amplify national pride before, during and after local athletes dominate on the main stage at this summer’s global multi-event showpiece.
Details of the campaign were revealed during the launch announcement at the Half Way Tree Transport Centre on Wednesday.
Red Stripe’s Head of Commerce, Sean Wallace said the campaign represents a significant, long-term investment.
“The Olympic games allow our Jamaican athletes to showcase their envied talents, as well as, as it allows our people to come together within communities, homes, town squares to chat and cheer. It's really an occasion where national pride unfailingly soars and so, our brand undoubtedly wanted to be a part of that excitement in a much larger way this time around.
“So of course, we decided to do it big. We’re proud to not only offer extensive giveaway opportunities, meaningful and authentic community events, but announce our recent partnership with the legend himself, Usain Bolt,” Wallace said.
Forming part of a larger $80 Million investment with the Jamaica Olympics Association (JOA), the “Guh Fi Gold & Glory” campaign further symbolises Red Stripe’s commitment to celebrating sportsmanship, unity and the spirit of competition that is part of the country’s DNA.
For Bolt, an eight-time Olympic gold medallists and the world’s fastest man over 100m and 200m, his iconic brand with the world’s iconic beer, represents the perfect fit.
“Red Stripe is synonymous with Jamaica, and I always want to represent the best of Jamaica. Becoming an ambassador for Red Stripe is a celebration of greatness and I’m very excited about the partnership. I’m even more excited for Jamaicans to enjoy all the fun and excitement that Red Stripe has coming their way. So, it is something that I am excited about. We have a lot of work to do, and I am looking forward to it,” Bolt shared.
From May 1 to June 28, Red Stripe will be rolling out a series of promotional events in support of the upcoming Olympic Games, with 10 consumers set to secure unique opportunity to enjoy the Games live.
Additionally, the beer brand will host viewing experiences whenever local athletes are set to compete. Red Stripe also announced that each week, five individuals will receive cash prizes of J$50,000, while 10 winners will be selected to receive 65-inch smart TVs, and one lucky recipient will enjoy an Olympic-style living room upgrade.
“As we support our athletes with training, development, and equipment, we are equally committed to giving back to our communities. We recently showcased the immense talent of our nation's artists by commissioning a special limited-edition label that will soon be available in the market,” Wallace said.
“Over the next few weeks, we aim to forge meaningful connections that reflect our values and capture the excitement of the Olympics. Our commitment has always been, and will continue to be, focused on celebrating what is uniquely Jamaican and honouring the talent and accomplishments of our people,” he ended.
Elaine Thompson-Herah, Kirani James, and Anderson Peters headline star-studded field at 2024 Grenada Invitational, June 6
The stage is set for a thrilling showcase of athletic prowess as the 2024 Grenada Invitational gears up to welcome a star-studded lineup of track and field talents. Hometown heroes Kirani James and Anderson Peters, alongside the incomparable Elaine Thompson-Herah, lead the pack of 100 athletes confirmed to compete at the prestigious event, slated to take place on Thursday, June 6, at the Kirani James Stadium in Grenada.
The excitement surrounding the meet was palpable as it was officially launched on Thursday at the Radisson Grenada Beach Resort in St. George's. The presence of Olympic champions and world-class athletes promises an electrifying atmosphere for spectators and competitors alike.
Joining the illustrious lineup are Commonwealth Games 110m hurdles champion Rasheed Broadbell, set to make his season debut, and Olympic bronze medalist Megan Tapper. Their participation adds further depth and excitement to an already stacked field of competitors that will also include Grenada’s Olympic hopefuls quarter-miler Melenie Rodney, sprinter Halle Hazzard as well as decathletes Linden Victor and Kurt Felix. Both decathletes will participate in the long jump and 100m events.
The meet will also herald the celebration of a significant milestone—the 40th anniversary of Grenada's first participation in the Olympic Games in Los Angeles in 1984. To honor this occasion, all 51 athletes who have represented the country at the Olympics over the past four decades will be celebrated and honored at a special ceremony scheduled for 6:00 pm on the day of the event.
The festivities are set to kick off at 4:30 pm with national segments featuring local athletes across various age categories, from U13 to U20. This segment serves as a platform to showcase the budding talent within Grenada's track and field community and underscores the nation's commitment to nurturing the next generation of athletic stars.
As the sun sets and the international segment commences at 7:00 pm, spectators can expect nothing short of top-tier performances from some of the world's most elite athletes. From sprints to hurdles, jumps to throws, the Grenada Invitational promises a spectacle of athletic excellence that will captivate audiences and leave a lasting impression on the global track and field stage.
The meet organizers say the full cast of athletes competing at the meet will be revealed over the next two weeks.
Jonielle Smith resilient in comeback journey towards Olympic qualification
Jamaican sprinter Jonielle Smith is on a determined path to overcome adversity as she sets her sights on qualifying for her first Olympic Games this summer.
The 28-year-old athlete, who tasted victory as part of Jamaica's gold-winning 4x100m relay team at the 2019 World Championships in Doha, has faced significant setbacks following a motor-vehicle accident later that year which left her battling injuries, particularly to her back.
After a challenging recovery, Smith's journey took her back to Jamaica, transitioning from Florida-based MVP International to the MVP Track Club, where she has been steadily rebuilding her form but it hasn’t been easy.
“Trust me. I don’t think anybody trains as hard as Jamaicans. Last year, when I tell you my body went through it, not only from injuries but as simple as the workouts being exhausting. It definitely hit me hard but this year I feel like it’s more just injuries that are my problem rather than the workouts. So that’s a plus. Now, we’re just trying to get back to where we were or even better than where we were.”
Despite enduring a tumultuous period with injuries limiting her appearances in 2021 and 2022, Smith remains optimistic about her prospects, especially with the Jamaican trials approaching at the end of June.
Reflecting on her current struggles, Smith emphasized the mental fortitude required to regain her form, both in practice and competition. "It’s rough. I think this part of it is mainly mental, trying to find back myself both in practice and now in competition," she said.
“The good thing is that practice is basically picking up so now I just have to work on continuing to be consistent and then translate that into competition.”
Regarding her race on Saturday, where she finished third in the Women's 100m B final, Smith admitted it wasn't up to her expectations but recognized it as a stepping stone in her comeback. "It wasn’t what I expected. I really wanted more but we have to take the good with the bad," she shared.
“Last week was my first month back so this one was like ‘alright we are we, what can we improve on. My execution wasn’t as good as last week, which I don’t like but hopefully whenever I compete again I will be much better.”
Despite the challenges, Smith has found encouragement in her progress, particularly with her back feeling more stable. However, new issues with her shoulder and neck have emerged this year, impacting her training and race readiness. Nevertheless, Smith remains steadfast, focusing on incremental improvements each day.
“Thankfully, that’s why I am even more positive now is that my back is actually now behaving. I feel like I have got stronger in those areas in terms of my glutes, hamstrings, and all those supporting areas but for some reason my shoulder and neck decided to go crazy on me this year and it’s a case where we are not really sure of what is going on but it really has affected both training and competition hence why I am basically just going at it (competition) again.
“But we’re slowly making progress. I still have a couple weeks to go, practice is picking up which I am extremely grateful for so I just need to continue racing and translate training into competition.”
Smith's coach and support team are working diligently to address her physical challenges and fine-tune her race execution in preparation for the upcoming trials. With just six weeks remaining, Smith is determined to translate her training efforts into competitive success and secure her spot on the Olympic team.
Forte balances injury concerns with Olympic aspirations; Rabat Diamond League his next target
As Julian Forte stepped onto the track at the Jamaica Athletic Invitational, last Saturday, he carried with him a mixture of concern and determination. This as he only recently returned from nursing an Achilles injury, which threatened to derail his season.
Despite his concerns, Forte, through stubborn determination and a desire to enjoy a successful season, delivered a stellar performance to win the men’s 100m in a season’s best 10.02 seconds, as he improved on the 10.07s he ran a week prior at the JAAA’s All Comers Meet, also staged at the National Stadium.
Not only did the winning time solidify Forte’s hold as the fastest Jamaican male sprinter this year, but it was also a testament to the hard work and dedication that goes into his training, which is laser-focused on his ultimate goal – securing a spot on the Olympic podium.
“I'm feeling good. I'm really pleased with my performance and really pleased with where I'm at right now. It hasn't been smooth sailing, but I am really grateful to have come out with a victory,” Forte said, a hint of relief in his voice, as he iced his hamstring.
“My hamstring never felt a 100 per cent at about 60 metres in, but I never wanted to stop. It didn't feel that bad, so I just kind of carried on with the race. It doesn't feel like anything serious, so I just have to go back, assess it and make sure I come back stronger,” he shared.
With the National Trials to select the country’s athletics team to this summer’s Paris Olympic Games on the horizon, Forte's focus has been on maintaining his fitness and avoiding any setbacks, which is crucial in determining his path to the global multi-sport showpiece dubbed the pinnacle of every athlete’s career.
While things don’t always go as planned, the 31-year-old, who at his optimum clocked personal best times of 9.91s and 19.97s for the 100m and 200m, intends to keep pushing himself, remain positive, and trust his abilities.
Simply put, with hard work and a bit of luck, Forte, who was a part of the 4X100m relay team that placed fourth at the Tokyo Games, and boast a Commonwealth Games relay gold medal, has no doubt that he can achieve his dreams of securing an Olympic medal.
“I just came back about five weeks ago; I was out with an Achilles injury for about seven weeks, so it's never smooth sailing for me and the past seasons were never injury free. But we're trying to learn from each injury and find a way to still compete and still do well,” said Forte, who has represented Jamaica at the 2012, 2015 and 2017 World Athletics Championships.
“Like I said earlier, I like where I'm at. I think the execution is well done and just glad for victory. So, my expectation is definitely to make it to Paris where I am aiming for a medal at the Games. That is the goal,” he declared.
For now, Forte has his sights on the Diamond League Meet in Rabat, on Sunday, where he will face off against some of the world's top sprinters.
“The Diamond League is always a tough competition, but I'm looking forward to the challenge,” he ended.
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